It’s me, Fi 👋

Creating niche and impactful brands has always been what excites me most, I cut my teeth working in boutique and major ad agencies for many years back in my birth town of Melbourne, before leaving to open my own cafe in support of street art culture, oz hip hop and indie artists in Fitzroy. I couldn’t think of a better life than making delicious food and hosting a space for creative people to get together.

It was here at my cafe that I really found my people, and found myself for that matter, and from that moment on I knew that whatever it was that I did in my life, the most important thing was creating and being part of creative communities that support and celebrate each other.

Some of you might know me (and some of you won’t) as the Co-Founder and Brand Director of Girls Who Grind Coffee where I conceptualised and created the brand working alongside my illustrating husband Ben to create all of the visuals, packaging and merchandise. In 2022 I launched GWGC’s Rebellion program, a community of rebels making positive changes in other areas that women also feel pushed out of.  Partnering with skaters, motorsport drivers, bikers, writers, surfers, producers and punks!  In summer 2023, I had the absolute pleasure of running Tent Talks at CampVC, a women-led moto and outdoor adventure festival, where I gathered some incredibly inspiring women to share their stories with the festival-goers. This was a real pivotal point for me, a point where I knew that I wanted to do more of this, back to the vibe of my cafe, bringing together creatively minded people to share their stories, talents and experiences to inspire others.

And here we are, right now, in Frome, Somerset opening up my kitchen table to all of you super creatives, a space where we can think, drink, create, chat, eat, learn and most importantly feel part of a community.